AUTHORITATIVE CAPABILITY MATRIX

Social Network Capability & API Integration Truth

Every social media platform enforces different API access levels, app review audits, and media requirements. We disclose the exact technical status for every connected channel so your agency never faces surprises.

✓ Direct Production API◐ Platform Setup / Audit→ 1-Click Assisted Share

Platform & Channel Kind	Automated Publishing	Assisted Sharing	Supported Formats	Inbound Comments	Key Requirements & Scopes
Facebook Pages Major Network	✓Supported	Ready	Text · Images · Video	✓ Unified Inbox	•Requires Facebook Page admin or editor permissions •Standard Meta Graph API authentication (pages_manage_posts, pages_read_engagement)
Instagram Professional Major Network	✓Supported	Ready	Images · Video	✓ Post Comments	•Requires Instagram Business or Creator account •Account must be linked to a verified Facebook Page •Captions must accompany image or video (text-only posts not supported by Instagram API)
LinkedIn Company Pages Professional	✓Supported	Ready	Text · Images · Video	◐ Community Mgmt Scope	•Requires LinkedIn Page administrator access •OAuth 2.0 with w_organization_social and r_organization_social scopes •Inbound comment sync subject to LinkedIn Community Management API approval
LinkedIn Personal Professional	✓Supported	Ready	Text · Images · Video	— Personal feed restricted	•OAuth 2.0 with w_member_social scope for personal profile publishing •Assisted 1-click fallback supported for draft previewing before sharing
X (Twitter) Major Network	◐Requires Setup / Approval	Ready	Text · Images · Video	◐ Subject to API Tier	•OAuth 2.0 PKCE authentication •Direct API posting requires valid X Developer credentials and active API tier •1-click assisted instant tweet always available with zero API charges
TikTok Video & Visual	◐Requires Setup / Approval	Ready	Video	— Not currently supported	•Automated video publishing utilizes TikTok Content Posting API •Public automated posting may require platform app audit and creator verification •Assisted workflow supported with pre-downloaded video and pre-copied captions
Pinterest Video & Visual	◐Requires Setup / Approval	Ready	Images · Video	— Not currently supported	•Requires connected Pinterest Business account •Target board must exist and be accessible via API •Destination URL and media asset required
YouTube Video & Visual	◐Requires Setup / Approval	—	Video	— Not currently supported	•Google OAuth with youtube.upload and youtube.readonly scopes •YouTube channel must be verified to upload videos >15 minutes •Video privacy status configurable (Public, Unlisted, Private)
Google Business Profile Local & Search	◐Requires Setup / Approval	—	Text · Images	— Reviews separate scope	•Google Business Profile location verification •OAuth access to Google My Business API •Local business post guidelines apply

Platform Architecture Notes & Best Practices

Facebook Pages

Major Network

Supports single image, multi-image carousel, video reels, link previews, and immediate or scheduled dispatch.

Authentication & Scope Requirements:

→Requires Facebook Page admin or editor permissions

→Standard Meta Graph API authentication (pages_manage_posts, pages_read_engagement)

Instagram Professional

Major Network

Direct feed photo publishing, carousel carousels, and Instagram Reels via the Instagram Graph API.

Authentication & Scope Requirements:

→Requires Instagram Business or Creator account

→Account must be linked to a verified Facebook Page

→Captions must accompany image or video (text-only posts not supported by Instagram API)

LinkedIn Company Pages

Professional

Optimized for B2B company pages, employee advocacy dispatches, and corporate thought-leadership updates.

Authentication & Scope Requirements:

→Requires LinkedIn Page administrator access

→OAuth 2.0 with w_organization_social and r_organization_social scopes

→Inbound comment sync subject to LinkedIn Community Management API approval

LinkedIn Personal

Professional

Direct author posting for agency executives, fractional CMOs, and founder brand storytelling.

Authentication & Scope Requirements:

→OAuth 2.0 with w_member_social scope for personal profile publishing

→Assisted 1-click fallback supported for draft previewing before sharing

X (Twitter)

Major Network

Full character count validation, multi-image upload, and automatic URL shortener handling.

Authentication & Scope Requirements:

→OAuth 2.0 PKCE authentication

→Direct API posting requires valid X Developer credentials and active API tier

→1-click assisted instant tweet always available with zero API charges

TikTok

Video & Visual

Supports MP4/MOV short-form vertical video. Automatic video duration & aspect ratio compliance checks.

Authentication & Scope Requirements:

→Automated video publishing utilizes TikTok Content Posting API

→Public automated posting may require platform app audit and creator verification

→Assisted workflow supported with pre-downloaded video and pre-copied captions

Video & Visual

Pins created with title, rich description, outbound link, and automatic board routing.

Authentication & Scope Requirements:

→Requires connected Pinterest Business account

→Target board must exist and be accessible via API

→Destination URL and media asset required

YouTube

Video & Visual

Automated upload for Shorts and long-form video with title, description, tags, and category assignment.

Authentication & Scope Requirements:

→Google OAuth with youtube.upload and youtube.readonly scopes

→YouTube channel must be verified to upload videos >15 minutes

→Video privacy status configurable (Public, Unlisted, Private)

Google Business Profile

Local & Search

Publish local updates, promotional announcements, and 'Learn More' CTA buttons directly to Google Maps & Search.

Authentication & Scope Requirements:

→Google Business Profile location verification

→OAuth access to Google My Business API

→Local business post guidelines apply

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